Anti-microbial surfaces. Three little words that probably don't do much to raise your enthusiasm. Now think about the last time you reached for the door handle in a public toilet. If you knew that Addmaster's innovative product was guaranteeing your hygiene you'd find the whole concept a lot more interesting.
Addmaster is a relatively small company that operates in a big world, dealing regularly with international corporations. They don't have massive budgets to throw at their pitches, but they need to impress some major players.
Addmaster's principal product is seriously impressive. Using their unique processes they're able to make virtually any material intrinsically and permanently anti-microbial. The applications are startlingly relevant for hospitals, food manufacturers, local authorites, hotel chains... the list actually is endless.
At the start of the project, Addmaster was a relatively small, largely unknown player in a market dominated by major players. Innovation and originality can be difficult persuasion tools in a conservative, risk-averse business environment, so there was a clear need to set out the company's compelling arguments in concise, understandable language. There was already a PowerPoint presentation in existence, but this was failing to excite.
The presentation we put together had to be delivered to a pretty challenging budget, but for all that it includes plenty of animation and a clear, fresh graphic presentation. The purse strings wouldn't extend to a fully editable version, but we were able to build in a quick-insert logo feature that allows Addmaster to personalise each presentation to their audience. The system automatically scales the logo and inserts it correctly in the presentation.