Raleigh Coatings has an impressive facility near Eccleshall in Staffordshire. Their pilot coating machine is of particular interest because it exactly models large scale production using the full-size machines. This allows them to bring a customer's project into production far faster and for less cost than their competitors. But Eccleshall is a long way from, well, almost anywhere. Our CD-ROM production provides a virtual visit.
| Format: | CD-ROM |
| Primary Use: | Sales promotion mailout |
| Secondary Uses: |
Exhibition attractor |
| Client-editable: | Client can set behaviour to self-running, PowerPoint controls or fully interactive Customer logo can be inserted and auto-scaled |
| Remote update: | No |
| Internet communication: | Uses Internet connection if available for contact |
| What we did |
Video shoot |
It's frustrating when you know that your most compelling competitive advantage is located so that your customers rarely see it. When Raleigh first spoke to us they were suffering from exactly that problem. Their premises, and in particular their prototyping line, argue the strongest possible business case. But their attractive rural location brings a penalty. Customers think it's too hard to get to (wrongly - road communications are excellent!).
So we developed this CD-ROM as a virtual visit. We follow a delegation of visitors through meetings and a tour of the site, seeing through their eyes what Raleigh has to offer us.
Voice-over is provided by Pete Turton, Raleigh's head of technical development, whom we meet in the initial meeting with our proxy visitors. Pete's natural, relaxed style is believable and more relevant than a professional voice artist.
We use a technique we picked up from our multimedia work for FlagTower back in the nineties. They christened it "The Interactive Documentary" and we still can't think of a better tag. Put simply it means that icons and buttons appear wherever they're relevant to what's being said. The viewer can then choose whether to interrupt the flow to gather additional information before resuming the original thread.