When you're offering resorts in more than 20 countries, each of which could have five or six different types of holiday unit, maintaining the currency of your presentations could easily be an impossible task. By building in a central editing system and adding individual sales analysis we built Sunterra a presentation system that exceeded even their expectations.
| Format: | Hard disk installation at sales decks |
| Primary Use: | Podium presentation |
| Secondary Uses: |
Individual sales interview support |
| Client-editable: | Yes - administrators only |
| Remote update: | Yes |
| Internet communication: | Yes - both for remote updates and sales analysis |
| What we did |
Video edit Script Background music Coding |
Sunterra's resorts are superb. Having experienced them at first hand we feel confident in confirming they're every bit as beautiful as their sales presentations claim.
If we could take people on a world tour we could show them the real thrill of holiday ownership. So we created a presentation that contains over two hours of breathtaking video. Around this core we built a powerful control system that keeps every sales deck bang up to date, along with a sales analysis function that allows our client to ensure that its timeshare alternative is being sold ethically.
Adobe Flash® isn't just a useful tool for making Websites more zappy. It's a powerful programming environment that brings all sorts of great features. Not least of these is its vector graphics, which make images infinitely zoomable. We used Flash to make an interactive world map that allows the presenter to zoom in to any resort and display its up to date information, including weather profiles. Because Configurative can achieve two-way communication with Flash, there's no perceivable join between the technologies, with Configurative collecting the latest data each night via the Internet and providing it to the Flash application. New resorts are automatically inserted using GPS coordinates.
Sunterra is committed to ethical selling. But they operate a distributed sales force, so there's always the problem of controlling what's being presented on the sales decks. Our system requires each sales operative to log in at the start of the pitch. Their presentation style is then monitored and fed back nightly to the central computer in the UK. The data gained can then be compared against sales conversions and, specifically, cancellations. By showing the sales force that ethical selling results in higher long-term earnings Sunterra is able to police its sales using a popular "hearts and minds" approach.